Overture Launches Local Search Listings to Web Sites

One of the most common phrases I hear when talking with people about their websites is “But I’m just a local company – I don’t need a website yet.”

If you’re “just a local company”, now’s the perfect time to have a website, and begin marketing to just the local neighborhood.

Overture just announced its Local Match service. It allows you to precisely target customers who use search engines to make local buying decisions.

Have you ever gone to the search engine and typed in something like “plumber Denver”. I know I do that all the time. I haven’t used a phone book in 7 years. Instead, I do all my searches either through a search engine or a listing search such as DexOnline.com.

I’m sure I’m not alone.

Now with Local Match, you can target those types of people effectively. While you can market anywhere in the world with your website, maybe you have certain dates where you prefer to stay close to home. Create advertising that lets people know of your wedding services in your local community. Use names, stories and testimonials on these pages that exclusively sell in your community. 

Local Match works like other Overture services. You pay by determining the price you’re willing to pay per lead. The more money you are willing to pay, the more your listing will be displayed. Begin with as little as $20 on account.

One final fact. Local Match will initially be displayed on Yahoo!, Alta Vista, AlltheWeb, InfoSpace, Citysearch and other popular Web sites.