The Importance Of A Thank You

Getting repeat business from your client base is easier than you think. It just takes a few minutes of your time.

The art of a thank you note has almost disappeared. And yet it is so powerful in today’s business market. People like being appreciated. They like being acknowledged for the business they bring to you. And they are more likely to give an encore performance if they know you value their business.

Writing a thank you is a very easy task. Unlike a business letter, a thank you note is much more personal if you hand write it. Use postcards, stationery, note cards or customized greeting cards. The thought is much more important than the actual product. However, the one requirement is to put it in writing. Skip the information age when it comes to a thank you. There’s still something about receiving a note in the mail.

I find myself providing two types of thank you notes for my clients. The first is to acknowledge your prospects after they make contact with you, or possibly have a meeting with you. 

The second type of thank you is for clients after their event, and at the completion of their purchase. With this type of thank you, I provide a note card that complements them on their wedding, and asks for referrals.

Try this six-point formula for writing a proper thank you note.

1. Greet your customer by name. Even if your note is hand written, they still enjoy a very personalized message, specially written for them.

2. Express gratitude.

3. Discuss opportunity.

4. Create a feeling of time. Personalize your note as much as possible. The more you can relate to your customer, the more they will relate to you.

5. Close with grace. People never get tired of hearing thanks. They like to know they are of value to your business.

6. Signature.

Do you have a special tagline? Use it. Create branding with your clients for many years of success down the road. Combine your personal signature with a link to your business for instant recognition. Even though you're signing in a personal way, to attach your logo, or have personalized cards with your logo or company graphic will create a look of professionalism.

If you send out promotional thank you’s to your good client base, you can afford to offer them specials. After all, they are your best clients. They spend with you over and over again. Don’t they deserve a little something special?