Using Current Events

Have you ever used current news items in your marketing plan to create a unique advertising campaign?

Consider what the restaurant Long John Silver’s has recently done. As a part of the excitement of landing on Mars, and attempting to find life, Long John Silver’s has made an outrageous offer.

If NASA finds conclusive evidence

of an ocean on Mars,

America eats free giant shrimp.

Even though there are a lot of rules that go along with this claim, Long John Silver’s has come up with a logo, a slogan, an ad campaign, and is turning a current event into a very successful marketing strategy. The press is picking up on it, and there are several major news stories on their strategies.

How can you use this strategy in your business? Read the papers, Internet news sites, or watch news stations on television every day. Pick up on world news (not just the bad stuff) and have fun with stories being covered in the news. Then build a marketing strategy to have fun with things people are listening to regularly. The more exciting and relevant to the times you make it, the more others (including the media) will find it interesting, and find a reason for contacting you for more information!