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Articles
How To Make Money With Referrals
Referrals are the lifeline of your wedding business. Getting referrals provides qualified people that already have emotional ties to you. What could be better?
Many businesses get referrals by accident. They satisfy their clients needs, and the client refers their friends back to the business. But that isn’t a formal system. If a business currently gets 100 referrals a year by accident, imagine what it could be if a formal system was put into place! (Multiply those 100 referrals by 10, 100 or even 1000%!) ...more
Make Money With The Extras
Get ideas on how to package products together for extra profits, and when and where to charge more.
It all comes down to giving your client a better end result. Your business caters to providing the ultimate benefit to your client: memories of an exciting day or of one particular point in time. That day can never take place again, so memories are all that remains. Play with that emotion. ...more
The Importance Of A Thank You
Getting repeat business from your client base is easier than you think. It just takes a few minutes of your time.
The art of a thank you note has almost disappeared. And yet it is so powerful in today’s business market. People like being appreciated. They like being acknowledged for the business they bring to you. And they are more likely to give an encore performance if they know you value their business. ...more
Thinking Virtually
Working in a virtual environment takes a different thought process than the standard brick and mortar business. When your business can exist anywhere in the world, how do you talk to your potential clients?
If you work in Los Angeles, and your potential client contacts you from New York, you can’t meet for coffee the next morning. ...more
The Power Of Testimonials
Recommendations are by far the most valuable form of marketing. If your friend has recently gone to the movies, loved it, and recommended it to you, wouldn’t that be the first movie you pick on your next outing? It works that way with any business. Our friends and family, people we trust, hold the highest standard of recommendations.
"What others say about you and your product, service, or business is at least 1000% more convincing than what you...more
How To Get Customers From The Internet
When a client contacts you after visiting your website, can you close the sale?
Closing the sale begins with your website. To create excitement within your client, you have to have a few prevailing tools in your marketing pocket. Consider these 3 tools: ...more
Lessons In Selling From A Virtual Location
Selling virtually is completely different than selling from a storefront. Without a commercial location, and with your client hundreds of miles away, how are you going to sell?
A home-based business typically acts the same as a studio with a commercial location. They have clients come to their home, market to the people within a 10-mile radius of their home and create connections with the businesses in their community. ...more
How To Mark Up And Price Your Photographs
How do you price your products and services? While this informative report is written for photographers, anyone in the wedding industry will gain a wealth of information on how to price your wedding related services....more
Is Buying An Existing Business Easier?
Buying into an existing business gets you an existing client base. It can also bring you in an armful of problems. Before you buy, consider these key points.
Business Structure. When you buy a business, the structure is already in place. The customers of the business are already “trained” to expect certain things. If there are employees, they work the way they’ve been taught by the previous owners. Systems are in place. The easiest way to tell how strong the structure is would be to actually...more
Why You Should Capture Your Customer's Name
What’s in a name? So much potential! How are you handling every name that comes into your business?
The most important thing any business owns is their database. The more detailed it is, the more valuable it will become. In fact, with just your database, you can make your profits soar. I talk about strategic alliances a lot. I feel they are one of the most important ways to get ahead in the business world today. And the best way to be able...more
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